In the modern world of digital marketing, many website owners wonder what backlinks are. It’s impossible to talk about search engine optimization (SEO) without mentioning the concept of backlinks. These links are not just technical signals within content; they are an essential element that determines Google’s trust in your website.
Nahoud Marketing, a leader in search engine optimization, professional backlink services, marketing content writing, and website design, plays a key role in helping you rank your website on the first page of search results.
Backlinks Explained – What is a Backlink?
To learn what backlinks are, when another website places a link to your website, this link is known as a backlink. In other words, it’s a “vote of confidence” from another website that tells search engines that your website provides valuable content worthy of being referenced.
What are backlinks? And why are backlinks important in SEO?
Now that we know what backlinks are, and since the introduction of the “PageRank” algorithm, created by the founders of Google, the number and quality of backlinks has become one of the most important factors determining a website’s ranking. The more links your website receives from trusted sites with high-quality content, the higher its credibility in Google’s eyes.
Learn: How to Create Backlinks
What are backlinks? And what is the importance of backlinks?
- Raising a website’s ranking in search results
Each high-quality backlink is a recommendation from the internet that your site deserves to appear first.
- Increasing organic traffic
Because links from other sites bring new visitors directly to your site.
- Enhancing trust and authority
Sites with strong backlinks are often considered reliable sources of information.
- Improving indexing speed
Having external links to your site helps Google discover and index your pages more quickly.
- Indirectly improving user experience
Because links often point to useful and valuable content, which increases the length of time a user stays on the site.
What are backlinks? – Backlink Types
After we understand what backlinks are, we find that not all backlinks are equal in strength or impact. There are important differences between the types:
- Dofollow links
These links allow Google spiders to follow the link and transfer “value” from the source site to your site. They are the most powerful and influential type for your search ranking.
- Nofollow links
This type does not transfer “value” to your site, but they are still important for diversifying and adding credibility to your link portfolio, especially on forums or social media.
- Internal links
Links that connect to pages within your site itself. They help guide users and help search engines crawl internally.
- External links
Links that come from other sites. They are the most important in terms of improving off-page SEO.
How does Google know if a backlink is strong or weak?
Now that we understand what backlinks are, their importance, and their types, we find that not every backlink leads to positive results. Google has become more intelligent in analyzing the quality of a link based on specific factors, including:
- The reliability of the site that placed the link.
A link from a government or educational site is stronger than one from an unreliable or new site.
- Domain similarity (relevancy)
If your site is about digital marketing and the link comes from a similar technical or commercial site, this enhances its importance.
- Link location within the page.
Links within useful text are more valuable than those placed in comments or footer.
- Number of external links on the page.
If a page contains hundreds of links, the impact of each link decreases.
- Nature of the linked content.
Good content that provides real information enhances the value of the link more than generic text.
What are backlinks? And how can you get strong backlinks?
Here lies the professional expertise of Nohad Marketing, the best SEO company. It relies on carefully considered strategies to build high-quality links naturally and securely. However, let’s take a look at the most common methods:
- Writing valuable content worthy of reference.
When you produce original, informative content, others will automatically link to it as a trusted source. This is where Nohad Marketing’s professional content writing service plays a pivotal role in attracting these natural links.
- Guest Posting.
This is one of the most effective ways to gain quality links. You write an article on a trusted site and intelligently add a link to your site within the text.
- Collaborations and Digital Partnerships.
Companies can collaborate with other sites in the same field to exchange valuable links, provided the links are natural and not exaggerated.
- Registering in local and international directories.
Especially for commercial and service sites, as being present in company directories enhances trust and contributes to improved rankings.
- Content Marketing via Social Media
Publishing articles and links to your website on social media doesn’t generate direct backlinks from Google, but it increases awareness of the content and attracts real links later.
The Importance of Backlinks in Nahoudh Marketing’s Strategy
Nahoudh Marketing is one of the leading companies in Saudi Arabia specializing in search engine optimization (SEO) and professional backlink building. What distinguishes it is that it doesn’t rely on random links, but rather follows a scientific plan that ensures:
- Selecting reliable sites relevant to the field.
- A comprehensive analysis of the site’s current link profile.
- Writing content that supports the links in an attractive and professional manner.
- Gradually building backlinks to avoid Google penalties.
- Tracking performance results and analyzing improvements in visibility and ranking.
What are backlinks? What are common mistakes in building backlinks?
After we understand what backlinks are, we find that many website owners make mistakes that reduce the effectiveness of backlinks or expose them to penalties. The most prominent of these are:
- Buying random links from untrusted sites.
This method may yield quick results, but it is a major risk in the long run.
- Excessive use of repetitive keywords (anchor text).
This leads Google to consider the links “artificial.”
- Obtaining links from sites in different fields.
Google prefers linking between sites with similar content.
- Relying on automatic link generation tools.
This is one of the most damaging methods to a site and leads to a loss of trust.
There are many frequently asked questions about what backlinks are and their importance to business owners in Saudi Arabia, including the following:
- How do backlinks help improve the user experience?
- Creates a knowledge network connected to the same field.
- Helps visitors access additional, reliable resources.
- Increases the time a user spends on the site while browsing through pages.
- All of this positively impacts Google’s ranking of your site, positioning it as a rich source of information.
- How do you know the number and quality of backlinks to your site?
There are specialized analysis tools such as Ahrefs, SEMrush, and Moz Link Explorer, but data analysis requires expertise to interpret it correctly. This is where Nohad Marketing experts come in, conducting a comprehensive evaluation of your link profile and optimizing it according to Google’s latest standards.
- What are backlinks and what is their importance in online stores?
For online stores, backlinks aren’t just a luxury; they’re a true necessity for generating sales. When your store appears in the first results for products users search for, the chances of a purchase increase significantly.
Contact us now to get the best SEO and content writing services in Saudi Arabia from Nouhod Marketing.
At Nouhod Marketing, we offer the best search engine optimization (SEO) services to help you advance your website or online store in search engines, attract targeted customers to your business, and increase your sales. Whether you’re looking for a powerful SEO marketing service, backlinking service, professional SEO-compliant article content writing service, or social media management services, you’re in the right place.
Don’t hesitate to contact us via WhatsApp if you’d like to learn more about SEO strategies in marketing, or to obtain store and website design services or software development services, to inquire about our services and the latest packages and offers provided by Nuhud Marketing.